Making sure that your law firm offers the best performance in some fields will be essential to acquire a good reputation but above all to become a point of reference, thanks to the positive opinions that will be proposed by you on the net. You can choose the law firm Walton County GA in this connection. They are well capable to tackle your cases. So the options are open for you and you can go for it.
Are you sure you can work, still and only, by word of mouth to acquire new customers?
Despite the widespread perception that the legal sector still lives only on traditional commercial tools, clients who need a lawyer look for information and find solutions to their problems on the web. It is just like you do every day too.
- Competition is increasingly fierce and time is shorter.
- For example, when looking for “lawyer in Athens” there are 860,000 pages that speak of lawyers in Athens, your potential competitors on Google; over 1,320,000 in GA.
- The network has become one of the main research and information vehicles.
Not everyone has a lawyer or friend to ask for advice. For example, “GA divorce lawyer” is searched on Google, on average, 500 times a month. Why not also reach these customers on the web with a correct marketing strategy?
Why should I work only on a specific area?
It is because as well as in many other areas, you become the “specialist” and “reference point” in your city. When a potential customer has a problem, they will only find you as the effective and best solution for their need.
When he contacts you he will have already understood your specific and unique professionalism and on this he will base his choice, and no longer only and exclusively on the price .
By working only on one or two types of causes, do I lose the possibility of doing other causes?
Absolutely not, this is the classic answer we get when we first meet with a lawyer. The correct answer is instead that working on a specific typologist of causes (for example only on commercial or family law) you do not have time to do others as it will exponentially increase the demand from potential needy customers in the sector in which you are “specialized”. You will be seen as the specialist and when a customer contacts you he will have already understood your specific and unique professionalism and his choice will be based on this.
Specialization , as in all fields, only leads to big benefits . Suffice it to say that it has been a while for water producers to specialize in different types:
low sodium water
water for water retention
and the most digestible one
but in the end it is always water. They too understood that to sell more they need to “specialize” and therefore for you, dear lawyer, the time has come to find a specialization and differentiate yourself.