Why Law Firms Should Invest in SEO

For a number of years now many law firms have made the mistake of thinking that simply winning cases is enough for them to grow their reputation. Unfortunately however this attitude just doesn’t work in the modern age, and these firms should instead be marketed like a business, because that is what they are.

One particular area of digital marketing which companies should look to invest in is SEO, which will help the law firm rise up the ranks for keywords such as ‘personal injury attorney near me’ or search terms to that effect. Investing in SEO is going to deliver some great results for the business, and here is exactly why more law firms should be looking to do so.

Improving User Experience

One consequential positive of launching this kind of campaign is that it is going to greatly help your website quality and functionality, which will improve the experience of the user. If your law firm has a website which doesn’t work well, which is slow or which is tough to navigate, then this is going to give a false idea as to the kind of experience which users can rely on when they use your legal services. You may house the best lawyers in the country but if your website is trash then this is what people are going to expect from the rest of the firm. Improving SEO means improving user experience and that will reflect your firm for exactly what it offers clients.

More Organic Traffic

The main reason why any business would focus on SEO is so that they are going to be able to drive high volumes of organic traffic to the site. Organic traffic is responsible for around 80% of all new clients at a law firm, which is just too big a market to miss out on. This is even higher in the cases of personal injury law, where we see some 91% of clients find the firm which they will eventually use from a search engine. The more that the firm works on its SEO, the higher the probability of finding more customers.

Stand Above Of The Rest

Law firms, just like so many other business out there are operating within a very competitive industry indeed, and this is yet another reason why it is so important that they look to do all that they can to stand apart. When it comes to search engine optimization this is exactly the kind of tool which you can rely on to get above of the competition. In fact we have even seen smart SEO strategies followed by small law firms, which have actually helped them to rank higher than larger and more successful firms. If your competition doesn’t have an SEO strategy then you can beat them, if they do then you can avoid them streaking ahead if you do too.

This is exactly why any law firm should ensure that it has a good quality SEO strategy which it can use to become more successful.